International Men’s Day 2024  is on 19th November. This is a time to celebrate the positive contributions that men make to the world, their families, and their communities. It highlights the importance of well-being, raises awareness about challenges men face, and champions positive role models who inspire us all.

This year, as we reflect on the unique experiences of men, it’s critical to spotlight the agrifood sector—particularly the mushroom industry—where men make up a significant portion of the workforce. The contribution of these individuals often goes unnoticed, yet their work underpins vital aspects of our society, from providing affordable and healthy food to ensuring food security amidst global turmoil and driving environmental sustainability standards.

The pressure on men in the agrifood industry

In recent years, men in the mushroom growing and agrifood industries have been under mounting pressure. Economic uncertainties, global wars, shifting government policies, and environmental challenges are just a few of the issues confronting them daily. These stressors add to the already heavy burden of sustaining their businesses and making a profit.

The latest Government budget change which means farms will be subject to inheritance tax is the latest blow to farmers. Although the government claims this new tax will only affect around 500 estates, data from the Department for Environment, Food and Rural Affairs (Defra) suggest that this is a huge miscalculation and that up to 66% of farm businesses could feel the impact. This will create additional financial strain for farmers and their families, exacerbating stress levels in an already demanding industry.

Farms aren’t just businesses – they are deeply connected to family and their communities, and mushroom farms in particular employ many people in rural areas. As well as the IHT, there were a number of other worrying amends to the budget. Increased national insurance contributions, a lower national threshold, an accelerated reduction in de-linked payment rates; higher taxes on double-cab pick-up vehicles and new taxes on fertilisers all contribute to feelings of stress and worry for the future. 

NFU president Tom Bradshaw met with Defra secretary of state and Treasury officials to stress the significant impact changes to Inheritance Tax (IHT) would have on British food, farming and farmers. A rally organised on 19th November will see 1,800 farmers go to Parliament to lobby MPs in set-piece events, although tens of thousands more are predicted to gather near Downing Street and across the UK at separate events.

Men’s mental health

The mental health crisis among men is well-documented. Men are more likely to die by suicide and less likely to seek help or talk about their struggles. For those working in farming and mushroom growing, isolation, financial pressures, and physical demands can further compound mental health challenges. 

Acknowledging these realities is essential. Breaking the stigma around discussing mental health can pave the way for greater support networks, both within industries like agrifood and in society at large.

Championing mushroom growers

Mushroom growers—and the broader agrifood community—deliver an invaluable service to society. UK farmers produce some of the best food in the world, and because of them we have access to an abundance of fresh, high quality, healthy and affordable food. This is the foundation of a healthy society where people feel energised and fight off illnesses. The effect this has on wider society and the economy is huge,

Agriculture provides most of the food we eat, employs almost half a million people and is a key part of the food and drink sector industry. According to agricultural statistics, approximately 60% of the UK’s domestic consumption is produced locally, with 70% of the agricultural area being utilised. Our farmers safeguard our natural environment and ensure the highest standards of animal and plant health.

These are contributions that strengthen society and deserve recognition.

International Men’s Day is an opportunity to highlight these often-overlooked contributions while advocating for policies that protect and support the farming community. It’s also a moment to reflect on the strength and resilience of the men who are vital to sustaining our agrifood systems, and to call for systemic changes that prioritise their well-being.

Looking ahead

As we celebrate International Men’s Day 2024, it’s important to remember the men who work tirelessly to provide the food on our plates, often under immense pressure. We want to amplify their voices and advocate for policies that foster sustainability—not just for the environment, but for the individuals and families who play a vital role in the economy and make food security possible.

By supporting these men, we ensure a brighter, more secure future for everyone.